Belle Company

RPORATE IDENTITY STUDIES AND BRAND FORMATION STUDIES GENERATING CREATIVE COMMUNICATION CONCEPT
1. A communication concept and idea has been developed for use in the promotion of Belle Turkey.
2. This concept was created by taking into consideration the expectations of the target group after the features of Belle Turkey were introduced.
3. Creative concept, related logos and slogans have been determined. And these are turned into advertisements in a way that reinforces this concept by using other materials.
4. The prepared concepts and texts will be applied to all communication and promotional materials.
Belle Turkey Corporate Identity color Explanation:
Colors have a number of effects on human perception. Our subconscious reactions to colors are often natural. However, some colors are coded or taught to us culturally. Colors are an important element of visual perception. Color, defined as reflection from objects, leads to intellectual and emotional interaction. We feel the reflection of this interaction in every aspect of life every day: At home, in office, eating, shopping, shortly every day in our life.
In determining the colors of the corporation, it is necessary to avoid the excesses and select the colors which will create positive image. People in the target groups usually see and perceive colors before they receive messages from the institution. The colors of the corporation have a lasting effect on this group and the institutions are remembered with those colors. When we made our design, we paid great attention to color selection, and we chose colors that would best express our company, our work and our goals.
Belle Turkey in blue:
blue, which is associated with water and peace; It represents professionalism, authority, strength, loyalty and serenity. Blue, which is said to increase productivity, is known as the most preferred color in offices. We chose to use blue in our logo because of its professionalism, reliability and durability and because it is a strong color.
Green Belle Turkey: Green represents life and renewal. This calm color is mainly used by green and nature-friendly brands or organizations. We chose to use it in our logo because it is a calming and relaxing color.
Belle Turkey Yellow: reflects happiness, joy, caution, positivity, warmth, curiosity, and smile. Just like the color red, the color yellow embodies many different emotions. Due to its bright yellow colour, it is cool and easy to see. In addition to attracting attention, brands that want to give a sense of happiness and warmth in their corporate identity use this color.
Belle Turkey Red: It is preferred as a vibrant color that draws attention in commerce and highlights the organization to which it belongs. Since it is warm and honest, it will establish an emotional bond in the target audience and create brand loyalty. Red is generally considered appropriate because it is the color of vitality, health and activity. In addition, it enables the brand to be preferred more easily due to the visual perception, and helps the target audience to make a quick decision. Which increases the likelihood that it will be a favourite. As it is an eye-catching color, it creates awareness, gives prestige and facilitates brand selection

CORPORATE IDENTITY STUDIES AND BRAND FORMATION STUDIES GENERATING CREATIVE COMMUNICATION CONCEPT
1. A communication concept and idea has been developed for use in the promotion of Belle Turkey.
2. This concept was created by taking into consideration the expectations of the target group after the features of Belle Turkey were introduced.
3. Creative concept, related logos and slogans have been determined. And these are turned into advertisements in a way that reinforces this concept by using other materials.
4. The prepared concepts and texts will be applied to all communication and promotional materials.
Belle Turkey Logo, Story & Logotype source codes explanation:
Logos, which are pictures in which names, profiles or visions are represented, can be expressed as the face of the institutions opening out. Logos form an integral and integral part of the brand. It is also a visual part of the branding culture. For this reason, it is important to make a design suitable for the corporate identity in logo design.
" Belle Turkey "
" Belle Turkey "
Our logo is carefully designed and the right colors are used to create a strong brand image in the field of food. Integration is created by making sure that the logo design is consistent with the brand name. Thus, it is ensured that the target audience can easily remember the brand. For the company that will work in the field of food, consideration has been given to studying the design and font suitable for its field of activity. Origami also emphasized the brand's naturalness, freshness, and healthy quality.
Our primary goal in the design of our logo was to create awareness in the target
audience of the
" Belle Turkey "
and to make a design that could inform our target audience
about the work we do. For this reason, we have designed figures, logo, logo-type, all of
which are specially designed hand drawn, only belonging to our brand, in order to be
different in font selection. Each letter forming the brand logo of
has been
placed in a certain order at certain intervals.
The typeface in the
brand is completely hand drawn and an original
work. There is no other similar typeface. Ordered at regular intervals and proportion. It was
pointed out that the logo type was designed in an original way and it is a new and unique
brand.

CORPORATE IDENTITY STUDIES AND BRAND FORMATION STUDIES GENERATING CREATIVE COMMUNICATION CONCEPT
1. A communication concept and idea has been developed for use in the promotion of Belle Turkey.
2. This concept was created by taking into consideration the expectations of the target group after the features of Belle Turkey were introduced.
3. Creative concept, related logos and slogans have been determined. And these are turned into advertisements in a way that reinforces this concept by using other materials.
4. The prepared concepts and texts will be applied to all communication and promotional materials.
Belle Turkey Slogan explanation:
Slogans are an important means of communicating with the brand's target groups. How should brand slogans be? Author of the creative advertising book L Whittier, says in his book about how a slogan should be: "Brand must specify the value of the product or service. The brand should help perceive the message by the target audience. It must be constantly emphasized in advertisements and should be a structure that people will enjoy from the remembrance. " In the marketing and advertising literature for the branding slogan are almost closer to Whittier ' s thoughts.
So, the motto of a brand must be clear and understandable. The target mass of the brand and the social stakeholders should not think too long to make sense out of the slogan. The promise of the brand as a consuming one must take place on a rational or emotional level. Because as always emphasized, the ideal strategy is built on a single promise. The slogan also tells that promise clearly. Recognizing and remembering the slogan is also an important parameter. By aiming to catch the global perception of the brand with its reference slogan, gives a universal culture to our brand name.

CORPORATE IDENTITY STUDIES AND BRAND FORMATION STUDIES GENERATING CREATIVE COMMUNICATION CONCEPT
1. A communication concept and idea has been developed for use in the promotion of Belle Turkey.
2. This concept was created by taking into consideration the expectations of the target group after the features of Belle Turkey were introduced.
3. Creative concept, related logos and slogans have been determined. And these are turned into advertisements in a way that reinforces this concept by using other materials.
4. The prepared concepts and texts will be applied to all communication and promotional materials.
“trusted Turkey food representative”
It reflects that the brand's products are basically reliable, with the slogan " trusted Turkey food representative ". Thus, the target audience will prefer the brand more and customer potential will increase. At the same time, we mentioned the country in which it operates by including the word Turkey in the brand logo.
Other slogans that carry the promise to the consumer of the brand in the campaign and visualize the target audience are as follows:
1. trusted Turkey food representative 2. A trusted food expert
3. Your trusted food supplier
4. trusted trade service quality
5. The best choice for the best flavor 6. Basic food products
7. Quality name, unforgettable taste 8. Tasting station
9. With her name and taste, "Belle Turkey"
10. Your trusted food guru
11. Turkey's trusted food representative
12. Halal and reliable food bridge from Turkey to the world 13. Bridge of trust from Turkey to the world in food

Belle Turkey Company
About us:
Belle Turkey is a young, dynamic and innovative company established in 2023 to become a global brand by leveraging its international business experience in the past years. As a young, dynamic and innovative company, it has established a team of experts with experience in the sector.
Belle Turkey is a food supplier that aims to expand the culture of Turkish and Islamic products by exporting halal and reliable products such as pasta, flour, butter, biscuits, breakfast and basic food products produced in Turkey to many countries, especially the Golden Horn countries, African countries and Arab countries.
Belle Turkey we continue our work without compromising the vision, mission and quality standards that we have set on this path. Our institution, which has adopted the principle of quality, reliability and halal food from Turkey to the world, aims to spread the halal products of Turkey and Islamic culture to the whole world.
It meets customers' requirements and expectations in the fastest way with more than 50 expert employees and advanced and wide supply networks.
Task:
Thanks to our experience in the sector and our professional understanding of services, we exist to meet the demands and expectations of our customers in the global markets, especially in the local Golden Horn countries, African countries and Arab countries, by providing food products that are one of our basic needs, in the fastest and most reliable way.
Vision:
By providing quality products and reliable service in the sector, adding value to our country in the field of food, giving direction to the sector with its knowledge and experience, displaying a customer-oriented approach, using technological opportunities without any problems in production, storage and distribution channels, and rising to a leading position in Turkey and world markets. And the production of halal products from the Turkish and Islamic culture to the world.
Our quality policy and objectives:
• Holds the Certificate of Trusted of Brand Name Certificate (GUMİB-TOBNC) issued by the Brand Names Centre to ensure the reliability of the product.
• Compliance with ISO 9001: 2015 quality management standards.
• Producing high quality, tasty and reliable products in terms of health.
• Ensure easy access thanks to a wide supply network.
• Ensure customer satisfaction.
• Provide high quality and reliable products at home and abroad.
• To work on increasing awareness of our brand, which will protect our brand, which is defin